SEO Marketing: Not Just for the Big Boys Anymore

SEO Marketing: Not Just for the Big Boys Anymore

Once upon a time, refining the minutiae of how customers find your business online might have seemed like overkill, and a tactic reserved for huge corporations. However, today SEO for small business is standard fare when it comes to planning an effective marketing strategy, regardless of the size of your business. Most people find their information on the Internet, whether it’s local services or online shopping. The company that pops up in the top of search results or attracts customers in the right way is the one that gets more business, and that applies to both large and small enterprises. Here are three reasons why it’s time to invest in SEO marketing for your small business. How It Works The biggest difference in SEO for small business and larger corporations...

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4 Things First-Timers Should Know About SEO

4 Things First-Timers Should Know About SEO

New to SEO? MOZ defines search engine optimization as a marketing discipline dedicated to nurturing the growth of organic traffic. Not quite sure how that translates to real world results? Here ’s a list of what you can expect when you explore the world of search engine marketing. Takes a Lot of Time Ever wonder what it takes to make a video viral, to get 1,000 people—and counting—to like a post or to get even half of those to comment and start a lively thread? SEO. Or rather, search engine optimization—done right. And a huge part of that is the amount of time it takes to build everything, to allow different elements—content, design, link-building—to come together and make the perfect, viral content. It’s not about running after the post or video that shows...

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3D Printing: 4 Basic Things to Know

3D Printing: 4 Basic Things to Know

Interested in 3D printing? If you’re interested in learning a bit more about this technology before you take your own 3D printer home, here are a few essentials you should know from HowStuffWorks to help get started: What is a 3D printer? A 3D printer is a machine that operates similarly to your regular inkjet printer.  Instead of printing with ink however, it prints with a variety of manufacturing materials (such as plastic).  The 3D printer extrudes the printing material onto a build plate, much like an inkjet printer deposits ink onto a sheet of paper.  It does this hundreds (or even thousands) of times, layering the material vertically to create a 3 dimensional object. What is 3D printing? The industry term for 3D printing is additive manufacturing – the...

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What Should Your SEO Expert Do?

What Should Your SEO Expert Do?

If you are a business leader and have any online sales, you have probably heard and read that you need to have an SEO expert to assist your online team. However, you may be wondering just what these experts do that is different than what your current online development, marketing, and sales team is able to handle. The reality is that SEO is more than just choosing the best keywords and ensuring they show up in a specific place on a website. Rather, today SEO is a comprehensive approach to all your marketing including SMM (social media marketing) as well as traditional websites and online campaigns. Making the decision to hire an SEO consultant shouldn’t be shrouded in mystery as to how this professional is going to make changes that have a positive impact...

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5 Tips to Help You Market Your Brand Online

5 Tips to Help You Market Your Brand Online

Online marketing creates a farther reach than any other type of paid advertising. However, it is important to know how to use it appropriately to achieve maximum results. Understand Your Target Market One of the most important aspects of online marketing is understanding who your audience is. As a brand, you must find people who are interested in what you have to offer. Your target audience should include the people you hope will pay you, their influencers, and your own personal supporters. Your plan should be to market to all three types of people as your target market in order to gain more support for your brand. Tell a Story through Your Advertising Telling a story gives people the chance to personally connect with your brand on a deeper level. When you add...

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